When it comes to buying process, you want it to be as enjoyable for your client as you can, starting all the way from getting to your website. Many e-commerce websites put a lot of effort into ensuring the quality of the web content and the navigation on site. It is done all the way until they stop at the payment procedure that left clients hanging in confusion.
Payment Procedure: A Real Deal of Conversion
The payment procedure is one of the most important process for the real deal of conversion. It is the last step to ensure that clients will not look back feeling regret before completing the payment. First and foremost step to ensuring a good payment experience is to simply matter as much as you can. This means without adding anything extra that what the client really intends to buy. Many companies stuck more of their products and promotions in the last payment process. Intention behind this is that the client will buy them together.
That’s a bad strategy and confuses the clients. It also shows to client that you are dishonest for doing so. Always show that the actual grand total price of a product from early on. It’s sad to see, but many companies especially some airline companies or economical services are not transparent with their charges. Some people can be really put out with this promotional tactic. Even they can leave the moment they see something like this at the end. So keep it clean and neat to ensure your credibility all the way to the end of the completion of payment
Aside from that, providing a simple guide to complete their transaction should be available. For instance, you can use the number of steps to guide for a payment. As a potential client usually fills up the required information. It usually takes more than a page to complete all the forms. Therefore, recommendation is that you show them some step guides to complete the payment procedure. People can feel troublesome and tiresome for having to complete filling in long information without even knowing when is the end of it.