The Advantages of Including Mobile in Multi-Channel Marketing

About 68% of businesses have integrated mobile into their marketing strategy. Why haven’t more? Smartphones are ubiquitous and we use them for just about everything. We use smartphones to look up reviews of products we…

What Mary Meeker Has to Say About Snapchat’s TV Dreams

Snapchat’s new original shows like “Phone Swap” and “Second Chance” are attracting a mobile viewership of up to 10 million people, Mary Meeker said in her internet trends report for 2017, citing internal Snapchat data.