Email marketing is one of the most effective promotion tools that is widely used among business entrepreneurs for it has been empirically tested for profitable results in most cases. The reason why it is so effective is due to its nature of cost efficiency and highly targeted and measurable result. The cost of email marketing depends on your approach on the email marketing service if you intend to use an email service provider or through a free public email service.

The cost when comparing among the other promotion tools such as the distribution of catalogs, brochures, leaflets or newsletters would give email marketing the advantage of being more specific targeted with the target audience. This can save the printing and delivery cost. An email service can also be obtained for free through free public service email but do expect the limitation when compare with a professional email marketing service provider. When it comes to the mass delivery of email, having the right email identity and customisation is important as no one would want to configure these settings for over hundreds of emails.

So the cost of email marketing plan covers these efforts and save the time for marketers to focus on their email marketing campaign. The cost of email marketing should also be measured in a different way than other promotional tool as email marketing can be used as a double tool to communicate and also build brand. So for a cost of about $100 – $500, email marketing is a highly effective promotion tool for any serious marketers.

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