Creating a website today is easy for everyone. With tutorials and pre-installed CMS templates, everyone seem to have a website. Now with even more web hosting providers competing with each other, people gets the best deal for hosting a website. Setting up an online web business is almost as convenient as getting fast food. But that’s just to have a space on the Internet, your website remain unknown to the majority people who browse through hundreds of website on search engines. You website may barely be reachable.
As websites become overly populated on the Internet, the chances of making your website ranked higher to gets more difficult. People who were initially keen to make money online may find this too competitive and challenging to get their website ranked on their desired keywords, and eventually started giving up.
A web hosting works like an empty shop for you to put your products so you may began selling. But you need ways to make your website to be known in the internet, through publicity or advertising. And that’s when the SEM/SEO specialist comes to place. They work just like feng shui consultant or marketing analyst that analyzes to position your business location and market type. It helps you to position and differentiate your website from others.
Heather from catalystsearchmarketing.com explained even the traditional marketing mix requires the implementation of SEM when it comes to marketing their websites. As it is already complicated enough to it takes years to master marketing, SEM analyst requires the equal amount of understanding and knowledge of search engines markets. Many public relations principles are also applied to accomplish SEM/SEO’s objectives. As complicated as marketing and public relations correlate each other, many people have limited understanding between the function of SEM and SEO. Both services analyze the optimal position or keywords to matches their business search result in order to maximize the convenience of potential customers reaching their website however they both have different end-objectives to achieve.
All of these are definitely not within the scope of what web hosting industry has to offers. But to meet the competitiveness of the web-hosting industry, many web-hosting companies started to provide SEM/SEO services. There are different types of SEO practice; one that you must make sure is the practice of obtaining organic SEO results. Companies who focuses on extensive paid advertising, paid banner placement on websites and search engines are not considered to be organic SEO and sometimes known as blackhat SEO, which may harm your website.
As much as Webserver wants to ensure the consistent operating time of clients’ websites, Webserver also wants to protect the reputation of the clients’ website by endorsing only reliable SEM service that would help websites to maximize marketing effectiveness and more importantly a better conversion rate. And that’s when a partnership with BeanSE started on August 25, 2009. Established in January, 2000, the BEAN’s Foundation has supported an initiative to enhance enterprises and corporate identities throughout the regions. Bean provides various SEO/SEM services to enhance online solutions approach to various business online solutions.