Attract the right audience and convert them into your paying customers.
Business organizations who engage and participate in PPC marketing are only billed when someone clicks on their online ads link, thus the term PPC or Pay Per Click. Online ads such as searching, displaying, and retargeting are the most popular types of PPC advertising. Let us watch the video below to understand the common idea on PPC.
PPC or Pay Per Click is an online marketing approach where businesses pay a fee every time one advertisement link is clicked. Generally, it is a technique of paying to Google or other search engines for quality website traffic instead of trying to gain it naturally. Among all PPC ads, the most prevalent is search engine marketing.
SEO or search engine optimization is identical to building a home you have always wanted and can be treated as an asset. Your business should engage in SEO if your website provides high-quality and unique content for your visitors. SEO is a slow moving and monotonous technique, but in the long run, it can be remarkably successful.
Meanwhile, PPC or pay per click is similar to renting a house, it involves transactions and Google is your landlord. Just like when you rent a house, you get your results right away and if you do not pay your rent, you will be evicted. If managed properly, you could see returns almost immediately after initiating PPC ads.
PPC ads providers such as Google use an ad bidding method to select which ads to show on their SERPS or search engine results page. Google executes sophisticated mathematical computations that the algorithm is built on when the marketer enters their relevant search term. This defines which PPC ads, in what sequence, and from which websites are shown.
You already knew the basic understandings of PPC and how it has a different approach from SEO. Now, we will guide you through how we aid many businesses in Malaysia to generate more sales using our PPC management services. You will get a summary of the PPC management services we offer and what to expect from us.
Before we run your Google ad campaigns, our team of experts will perform intense keywords research and analysis. Our purpose for this is to attract the right people for your business that will improve your conversion rates. We utilize an AI tool to analyze your customers’ search patterns and determine which keywords they are likely to type.
Every business is different with its own unique requirements and there’s no such thing as one size fits all approach. Therefore, our PPC team will improve your Google ads targeting plan through our own strategic bid management to enhance ROI on every campaign run. This will then better your Quality Score, impression share, and CTR or click through rate.
Our PPC specialists will set up campaign comparisons on Google Ads to discover the effectiveness of the campaigns. We will run ads with multiple factors such as ad copy, image, layout, headline, and CTA to verify which method works best. With the data we gain, we optimize the next ad campaigns and improve your overall PPC performance.
Our aim is to get your target audiences to the bottom of the sales funnel and converting them into paying customers. Therefore, our team of experts will write compelling content and design user centric landing page to boost the Quality Score and conversion rates. This to ensure your PPC campaigns run properly and generate more sales to your business.
Search advertising is a strategy of displaying ads at the top or bottom of the SERP or search engine results page relevant to the keyword searched by internet users.
Display ads are visual advertisements on GDN or Google Display Network such as websites or apps that use text, photo, or video to catch the attention of internet users.
Remarketing is a method of reminding people who have recently viewed your website as they surf through Google partner websites, thus assisting you to increase your business awareness.
Shopping ads are advertisements that show information about a product, such as photo, name, price, seller websites, reviews, and special offers to encourage internet users to buy the product.
In-stream or YouTube ads are video advertisements that appear to the internet users before, during, or after a video that they watched on the YouTube video sharing platform.
Local or Google My Business ads allow you to build awareness and authenticate your business locally relevant to the keyword searched by internet users on Google Maps.
WebServer is a certified Google Ads specialist who performs its tasks with a primary focus on Google. Our PPC team manages your campaign with one single goal, which is to grow your online revenue. Here are some of the many businesses in Malaysia that we aided to generate more leads, increase sales, and maximize ROI through Google Ads.
Property Queen is one of the most prominent property marketplaces in Malaysia and Singapore and planning to expand to Hong Kong, Taiwan, and Australia. Their website was facing challenges such as lack of traffic and high bounce rate. We prescribed PPC strategies to them and their website gained a 960% increase in traffic and a 25% decrease in bounce rate.
Rockwool is the world’s largest manufacturer of stone wool providing a wide range of insulating materials for the construction sector. The biggest challenge for them was to engage a specific target market for their products. Our team of experts has developed effective PPC campaigns that increased their website traffic by 32% and generated 1,200 qualified leads.
WebServer is the best PPC agency in Malaysia offering top notch management services for various sectors and industries. Our team of experts has been helping many businesses in Malaysia to generate more leads, increase sales, and maximize ROI through PPC marketing. Call us now to grow your business and generate more online revenue with PPC advertising.