Traffic is one of the most valuable assets for websites. Without traffic coming in at first place, no one should even talk about real business. But even when there are traffics, it is important to have these traffics converted into business profits by turning the visitors into clients. The increasing of conversion rate of a website relies very much on the performance of a page and how traffic begins would start with a landing page.
When people google a keyword relevant to your website, your website will appear to the closest search ranking competing with other. Now when people do click on your link, it would go to your landing page. The landing page is a page in your website or usually your main page that contains they most relevant keyword that they were looking for in the search engine. So planting the right keywords onto the landing page to get the RIGHT type of visitors or potential clients would be a crucial step.
The next step is to have a landing page with a good layout. The only should be persuasive enough to motivate the visitors to pursue further, preferably enough for them to hit the buy button at the end. Therefore, having a convenient and apparent conversion button on the page would increase the chance of converting visitors into clients. Always make sure that all links are working well and that they are able to contact you in anyways after visiting the landing page if they have further interest.
Ensuring your website is prepared with proper payment gateway and good quality web hosting service would definitely be an added advantage to securing more loyal visitors. Try out Webserver.com.my for a reliable web hosting service.