What is a squeeze page?

A squeeze page is like a landing page, designed specifically to attract visitors and prospects to visit a particular page in your website. Many online marketers rely on squeeze page to collect information about their visitors so they may source out for potential clients in order to follow up with some sale.

A squeeze page can be highly effective to collect information of visitors to create leads for business. One of the most common elements that you’ll see in a squeeze page is the Opt-in list. You’ve been through hundreds of websites and you’ve probably given some contact information about yourself to get some valuable information in return.

Squeeze page can be done in different forms, whether it is used as the main page or sub page of a website. But no matter where it is intended to be, it is important to keep the page to look as creditable and genuine as possible. Many webmasters give an impression through a squeeze page that the sole objective when people landed on their page is to buy their products.

While this is inevitably the main reason, you don’t want to scared the visitors away. As mentioned, a squeeze page can be considered as a landing page where visitors arrived from different sources i.e. advertising, social network sites or search engines. So making full use of the keywords and meta text altogether is important to keep the right visitors coming in.

Squeeze page is an effective way to build mass database of resources and to follow up with some business marketing strategies. However, it is important to offer value to these interested visitors as they have put their trust on your site the moment they voluntarily provide their contacts for further possible business. Take good care of their contacts and do not spam them.