The importance of big data and analytics in the era of digital transformation

As organisations begin their digital transformation journey, big data and analytics can play a key role in it being a success. Big data and analytics are topics firmly embedded in our business dialogue. The amount…

Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user…