Before email was well known to be the leading communication tool for businesses, many campaign developments has to rely on expensive exploration on different formats and research. Email provides an effective and cost saving method to reach mass target audience with its message and has been used during campaign development and exploration.

Email provides similar quality of survey research conducted through questionnaire and by observing the participant’s response. New campaigns can utilize email’s technology do to the same, but with a less risky and affordable way. New campaign messages can be tested out with the recipient’s receptiveness. It is whether they could respond to the email that is sent to them by enquiring further or by clicking at other links to find out more. No matter what their responses could be, email marketing system allows the users to keep statistical record of everything the recipient is doing with email.

As launching new campaign on newspaper or other form of media format could be costly, the price to ensure a good campaign will be well received by the audience is worst saving the trouble of campaign failure. Email provides a reliable form of campaign development and exploration in a cost effective manner that can well prepare any new campaign. It provides statistical result that can be easily obtained and understand what campaign work and what doesn’t. It also gives user the specific understanding on the use of different working concept and copies that may attract people’s attention.