The main purpose of SSL certificates is to protect sensitive and confidential business information from being accessed or exploited by unauthorized authority. SSL Encryption ensures the security of your site when communicating with other systems, such as B2B communication or B2C communication. If your website provides users to login and stores their login information, you will always require an SSL cert to encrypt the website.
As we know that SEO algorithm by Search Engine considers the genuine and security of the website as one of the important aspects. Having an SSL also will enable your site to achieve a better ranking as it is promised to protect the website with proper measure of encryption. Besides, Google is now emphasising on online security where a “Not Secure” flag will appear on the URL bar if the site does not apply with SSL Certificate.
Apart from encryption purpose, it also enables authentication of your website for your business. SSL certificates such as OV or EV certificates usually require the company actual information and legal documents for registration, that encryption service will only provide after the reliability of the information is assured. Thus, SSL encryption will ensure the authenticity of the website and it will be more likely to be trusted.
Encryption can prevent hackers from stealing information. As a result, that help you to avoid the risk of being responsible for a security breach that results in your members’ information being spread across the whole internet. Encrypt your website always bring more benefits then it costs, a free digital cert would only offer you with a limited or no security encryption features.
DV certificate validates the domain ownership only, which SSL certificate recognizes the validity of the domain only but not including the validity of the owner or business of the domain.
OV Certificate validates the domain ownership and organization details who owns the domain, user can check on the details on the browsers. Ensure a higher authentic level of the domain.
EV Certificate provides the highest trustworthy degree of a domain. It provides the most complete verification checking for the domain, organization, locations and other identity verification.
SSL Certificates able encrypt website by establishes a communication standard between the client and the SSL encrypted website.
Does a website with an SSL certificate is always safe? Not really. A website installed with it does not determine that the website is trustable. An SSL certification only can assure the communication between two or more parties is encrypted and secured, but it does not promise that the targeted party is always trustable.